It Started With Our Girls
Shore Thing started with two daughters and a simple question: why are so many skincare products marketed to young girls made with ingredients we weren't comfortable having them use?
Like a lot of kids, our girls loved browsing Sephora and Ulta. But when we looked closely at the labels, we realized many of the products they were excited about weren't what we wanted on their skin every day.
So instead of settling, we made something better. We started with simple ingredients and created products we felt good about our own family using. That grew into Shore Thing, a family-owned brand built on the belief that skincare can be simple, effective, and honest.
Because if we wouldn't want our girls using it, we won't put it in a Shore Thing product.